Candere by Kalyan Jewellers, one of Indias leading online fine jewellery brands, has recently
launched an Ad campaign, #TaiyariPooriHai, that talks about their customization feature.
Candere believes every piece of fine jewellery you shop for must reflect your style and thus their
customization feature helps you achieve it. Every person is unique, and so should be their
One must not compromise on the design because it can’t be tailored to their liking.
This Akshaya Tritiya, Candere invites customers to a happy shopping experience, by saying,
“Aapki Khwaishein Zaroori Hain, Isliye Humari Taiyari Poori Hain”.
The newly launched Ad film features a mother and daughter duo who are shopping for the
wedding season online on the occasion of Akshaya Tritiya.
The film opens with the daughter surfing over the Candere website when the mother niggles her for shopping online. In between the conversation, she catches a glimpse of the jewellery designs at Candere and gets
She joins her daughter to check out more designs and learns how every jewellery is handcrafted, certified and authentic. Her daughter shows her how the jewellery can be customized easily as per her style on the Candere website.
So, what is this customization feature all about? The brand allows you to customize your favourite design your way in just one tap with 4 different levels of customization options – Metal Colour (Yellow, White, & Rose Gold), Gold Karat (14K, 18K, & 22K), Diamond Quality (I2 GH, SI IJ, SI GH, VS GH, & VVS EF), and Free Engraving. Candere’s mission is to build a community of happy customers, which is also reflected in their tagline – Handcrafting Precious Memories To Delight You!.
Rupesh Jain, Founder & CEO of Candere, says, “It is our constant endeavour to provide our
customers with an enhanced jewellery shopping experience. The customization feature is not
something new that we have come up with; in fact, Candere was started with the intent of
providing its customers with a piece of jewellery that resonates with them. The percentage
contribution of customized orders is around 50-60% of our total order share. We have integrated
advanced technologies to ease their shopping experience. Although the market has multiple
jewellery designs to offer, every customer wants their design to be unique and stand out, and
that& where our customization feature comes in handy. They can get the jewellery of their
choice with just one tap within the comfort of their own home.”
Akshay Matkar, Head of Marketing at Candere, added, “Jewellery is just not a fashion
accessory; it is more than that. We Indians have sentiments attached to our fine jewellery, and
when it comes to shopping for one, it is a decision that is very well thought of. So this Akshaya
Tritiya, we are ready to help our customers fulfil their Khwaishein with our customization option.
All they need to do is select the design and leave the rest to us!”
The brand also aims to add more additions to this feature, wherein the customer can tailor their
Candere by Kalyan Jewellers is India’s leading online jewellery brand that is a leader in fine customized diamond jewellery. Candere offers its customers a best in class jewellery shopping experience from their
own homes. It boasts a catalogue size of 7000+ exquisitely crafted jewellery that has been
conceptualized and designed in-house. The brand caters to the dynamically changing tastes and
preferences of modern consumers, in tune with the latest fashion and their lifestyles. It offers express
delivery to maximum pincodes and offer people a customized jewellery experience.