KOOKU APP BECOMES A GAMECHANGER IN THE OTT INDUSTRY BY

STRIKING THE RIGHT CHORD WITH ITS VIEWERS

KOOKU APP PROVIDES THE MOST DESIRABLE CONTENT FOR THE MASSES
FOCUSSED STRATEGY PAYS RICH DIVIDEND TO KOOKU APP
July, 2020:Kooku App, a groundbreaking content provider in the Over-The-Top
(OTT)industry, has seen a massive 30 lakh plus downloads within just six months of its
launch. The app provides Indian stories for Indian masses written by its in-house script-
writers. Its relatable content has been liked and loved by its viewers, thus continuously
increasing its popularity.
The app was launched in January 2020 and has been offering popular programs on its
platform. Most popular of its programs include Golden Hole, SunoSasurji and Woh Teacher
which have struck the right chord with its viewers due to its unique story-line. It has a line-
up of hit programs titled Wife for Night, Office Scandal, She-Male, What the F!!!, Chutzpah
and Shaadi Vivah.
Underlining the success of Kooku App, Mr. Harshvardhan Joshi, CEO, Kooku App,
said, “OTT App industry in India is led by the multi-nationals who cater to the
metro and urban audience. Indian masses do not connect with the content
provided by these players. Our earnest desire was to provide entertainment to the
Indian masses with the Indian story-line with which our masses could relate to. At
Kooku App, we have ScreenPlay Writers who have their pulse on the masses, and
bring forth story ideas that connect with the palate of our masses. This has led to
our immediate success.”

Further articulating on the content of Kooku App, Mr.Joshi highlighted that the Kooku App
promotes up-coming talent who have the right acting skill set.
Appeal of Kooku App is not only across the length and breadth of India but it also boasts of
viewership from countries such as US, UK, Canada and Other Countries.
Kooku has over 10 lakh active monthly users, with weekly user engagement being over 2
hours and 30 minutes. As a responsible OTT player, Kooku successfully weaves in a social
message in the storyline of its programs, thus delivering socially conscious entertainment.

Kooku boasts of an ex-Qualcomm Director as a strategic advisor to its Board of Directors.
Kooku is available on Android and on the web. It will be available on iOS by the end of
August 2020.

About Kooku Over-The-Top App
www.kooku.app
Kooku is an Over-The-Top (OTT) entertainment app for the mass target audience, with an
enviable global subscriber base spanning across India, US, UK, Canada and Other Countries.
It has been conceptualized on the premise of content creation by upcoming talent and
delivery of this content to the mass segment, whose entertainment needs have largely been
bypassed by major players.
Such a focused strategy has paid rich dividends for Kooku, which has seen a staggering 30
lakh plus downloads in just first six months of its launch. Kooku has over 10 lakh active
monthly users, with weekly user engagement being over 2 hours and 30 minutes. As a
responsible OTT player, Kooku successfully weaves in a social message in the storyline of its
programs, thus delivering socially conscious entertainment.
Kooku boasts of an ex-Qualcomm Director as a strategic advisor to its Board of Directors.
Kooku is available on Android and on the web. It will be available on iOS by the end of
August 2020.